Search engine placement refers to the position of a website in search engine results pages (SERPs) for specific keywords or queries. The goal of search engine optimization (SEO) is to improve a website’s placement in SERPs in order to increase visibility and drive more organic traffic to the site.
Factors that can impact search engine placement include keyword relevance, website content quality, backlink profile, site speed, mobile-friendliness, and user experience. SEO strategies such as on-page optimization, link building, content creation, and technical SEO can help improve search engine placement and ultimately drive more traffic to a website. Additionally, paid search advertising (such as Google Ads) can also be used to target specific keywords and improve placement in search engine results.
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